The Piedras Blancas Light Station is located in San Simeon, California, and is one of the oldest working light stations on the west coast. I was given the opportunity to design the logo for this great group of dedicated people. The final solution includes the distinctive landmark of the rock, the light tower, and a nod to the famous wave located around the point. This logo was used to rebrand the organization’s revival appearing on the website, the masthead for the monthly magazine, patches, screenprinted shirts and merchandise that is sold in the gift shop. Process sketches are at the bottom.
Client Piedras Blancas Light Station Organization
Agency Dominguez Studio
Art Director / Designer Joseph Dominguez